Bikkuri Donkey: Bringing hamburger steaks to homes with Wolt

From restaurant to doorstep

Bikkuri Donkey has long been a go-to spot for delicious hamburger steaks and a welcoming atmosphere in Japan. But as the world changed, so did the needs of their customers. They wanted to enjoy their favorite meals without leaving their homes, and Bikkuri Donkey needed a reliable way to make that happen. That’s where Wolt Delivery stepped in.

The COVID-19 pandemic presented significant challenges for Bikkuri Donkey. As dining in became less feasible due to safety concerns and restricted business hours, the team knew they had to pivot. “We were already considering home delivery and takeout products, but the pandemic made it a priority,” they shared. The challenge? Ensuring consistent, high-quality delivery service across different regions, especially when each area had its own set of limitations.

Why Wolt?

When Bikkuri Donkey explored their options for a delivery partner, they had four key requirements:

  1. Safe and stable delivery: Bikkuri Donkey needed a partner who could guarantee that their food would arrive safely and on time, without compromising on hygiene. Wolt met this need with a delivery method that ensures stable delivery times and strict adherence to hygiene standards, minimizing any inconvenience to customers.

  2. Seamless service system: It was crucial that the delivery service did not interfere with the regular operations of the restaurant or inconvenience their customers. Wolt's service was designed to integrate smoothly with Bikkuri Donkey's existing processes, allowing them to maintain their high standards of service.

  3. User-friendly tablet operation: The ease of use for the restaurant staff was another important factor. Wolt’s tablet system stood out for its comfortable and intuitive interface, making it easy for employees to manage orders with minimal training.

  4. Excellent profitability: Finally, Bikkuri Donkey was looking for a partner that could offer strong profitability, especially in terms of commission rates. Wolt delivered a profitable model that aligned well with Bikkuri Donkey's financial goals.

Beyond meeting these criteria, the personal touch from Wolt’s delivery partners made a big difference. “The couriers are friendly and create a good vibe, which helps us feel secure about every order going out,” the team shared.

“[Wolt] couriers are friendly and create a good vibe, which helps us feel secure about every order going out”

Teamwork in action

The transition to Wolt was smooth, with the Bikkuri Donkey team quickly getting comfortable with the system. One memorable moment was when a large order came in, and the restaurant staff worked side-by-side with the delivery partners to load everything up. “It felt like we were all part of the same team,” they said. This spirit of collaboration has been key to the success of their delivery service.

Customer reactions and real-world impact

Customers have embraced the new delivery option with enthusiasm. A standout example is during a festival in Tohoku, where Bikkuri Donkey offered delivery straight to the festival grounds. “People loved that they could enjoy our food without standing in line,” they shared. This has been just one of many instances where Wolt has helped them meet customer needs in new and exciting ways.

Looking ahead

The partnership with Wolt has been a game-changer for Bikkuri Donkey. Being able to reach customers who can’t make it to the restaurant has opened up new opportunities for growth. As the team put it, "Delivery services have already taken root in society, and I think demand will continue to increase in the future. We hope to keep improving our store operations and deliver even better products through Wolt." With this forward-thinking mindset, Bikkuri Donkey is excited to see where this partnership will take them next.

“We hope to keep improving our store operations and deliver even better products through Wolt”

The bottom line

Bikkuri Donkey’s collaboration with Wolt has allowed them to adapt to changing times without losing the essence of what makes them special. By focusing on quality, reliability, and customer satisfaction, they’ve found a way to bring their famous hamburger steaks to even more people. And with Wolt by their side, the future looks bright.