Increase orders with promotions

Q: Where do customers see my promotions?

Your target audience will see your promotion when they visit your store, on the "Offers near you" carousel found on the Discovery page, and in searches. When a promotion is running, a corresponding badge is added to those locations.

Q: How am I charged for Promotions?

You only pay for confirmed orders placed through your promotion. That means your campaign investment result in actual sales — not just clicks or impressions. The cost of the promotion will be deducted from the following payment made by Wolt.

Q: Where can I go if I have more questions about promotions?

For any question on using promotions for your venue, reach out to your account manager.

Attract new and repeat customers with promotions that entice them to order and spend more per order.

Get started

Stand out from the crowd

Drive more sales

Merchants using promotions see an uplift of 30-45% during campaign weeks.*

Customize your offers

Choose the best promotion type that best suits your business and customers.

Get discovered

Your business will feature in the most highly visible places across the Wolt app, potentially increasing impressions by up to 150%.*

How it works?

Incentivize new or existing customers to order from your store with a discount, free delivery, or a free item. When you run a promotion, your business will be prominently featured to your target audience in the Offers tab on the Wolt app. Get step-by-step instructions and learn best practices for how to create, customize, and optimize Wolt marketing campaigns.

Build your campaign

Explore wolt promotions

Discounts for Customers
Attract new customers or re-engage existing ones with a percentage or € amount discount.
€0 Delivery Fee
Entice customers by covering the delivery fee when they place an order from your business.
Free or Discounted Item
Increase profits with a free or discounted item from your selection.

Set up your first promotion

Getting started is easy. Choose the desired campaign type, and we will guide you through the process.

Build your campaign

Reach more customers with in-app advertising

Get more people to discover your promotion by running an ad on Wolt. You only pay for ads when an order is placed through it – you aren’t charged for clicks or impressions. 96% of the venues that used Wolt Ads increased their venue visits up to 4x during their campaign period.

Explore Wolt Ads

FAQs

How do I get started with Wolt promotions?

Once you’re a Wolt partner, log into the Merchant Portal and navigate to the Campaigns tab and click "New campaign". Choose the type of campaign you want to run based on your goals. Customize your promotion details, set a duration and launch your campaign. After your campaign is live, view its performance in the Campaigns tab in the Merchant Portal. You can make adjustments or end your campaign at any time.

Where do customers see my promotions?

What kind of promotions are available on Wolt?

You can target new or all customers by selecting from the following promotions: - Discount for Customers: Attract new customers or win back inactive customers with a percentage or € amount discount. Set a minimum subtotal to increase ticket sizes. - €0 Delivery Fee for New Customers: Entice customers by covering the delivery fee when they place an order from your business. - Offer Free or Discounted Items: Offer customers a free or discounted item from your menu like "buy one get 1 free" to encourage customers to buy certain products.

Do I need marketing experience to run a promotion?

No, you don't. Promotions are designed for busy merchants with varying levels of marketing experience. Visit the Campaigns tab in the Merchant Portal and we’ll guide you through the creation of your promotion. Once your promotion is live, you’ll easily be able to make adjustments and monitor its performance in the Merchant Portal. To create a campaign, users will need to have Access Role of "Merchant Owner" or "Venue Owner".

How am I charged for Promotions?

Where can I go if I have more questions about promotions?

* Internal Wolt data, January 2022 to July 2023. Results are averages across partners. Actual results may vary based on campaign setup.