Grow your reach and boost sales with Wolt Ads

Wolt Ads is our retail media platform designed to help you grow your business whether you are a local store or a global brand by increasing your visibility and sales on Wolt. We connect you with customers at the right moment — when they’re ready to order.

Wolt Ads for Merchants is for restaurant or retailer partners looking to promote their venues and generate more sales for their stores in the Wolt app.

Wolt Ads for Brands is for CPG brands or media agencies looking to promote their products and drive more sales of their products on Wolt.

Just fill out the form and we’ll guide you through the next steps.

Already a partner? Log in anytime via the Merchant Portal or Brand Portal to manage your account.

The price of Wolt Ads depends on the formats of the ads you are using. 

Sponsored Listing is on a pay-per-order model, meaning you only pay when your ad leads to an actual sale for your store.

Sponsored Products and Collections are paid on a CPC (cost-per-click) basis, and Sponsored Banners on a CPM (cost-per-1000-impressions) basis, giving you flexible ad options to match your goals.

You’ll always have control over your budget, and can track performance directly in the self-service platforms.

Wolt Ads help increase your visibility, reach new or existing customers, and encourage repeat orders. Whether you're launching a new product or venue for your store or simply want to stand out in the Wolt app, Wolt Ads gives you tools to grow at your own pace.

Wolt Ads is designed for businesses of all sizes, whether you're a global brand, local shop, or restaurant partner.

Your ads will appear across some of the most visible spaces in the Wolt app.

Wolt Ads offers Sponsored Listing, Sponsored Banners, Sponsored Collections, and Sponsored Products. These ads will show up in high-traffic areas of the Wolt App like the Discovery Tab, Search results, Venue pages, and Cart Recommendations — all designed to reach shoppers where they browse and buy.

No, not at all.

With our self-serve tool, you can launch your first campaign in just a few clicks. We’ve designed Wolt Ads to be intuitive — and if you’d rather get support, you can talk to us via support@wolt.com or read through the Merchant Learning Center.  

Yes — in real time.

You’ll have access to live dashboards that show impressions, clicks, orders, sales, and more. Whether your goal is to improve visibility, drive sales, or get more customers from your advertising spend, Wolt Ads gives you full transparency into how your campaigns are doing.

Wolt Ads Self-Service is a platform where you can launch, manage, and optimize ad campaigns yourself — no sales team needed. You control everything from budget and schedule to creative and placements. It’s designed for brands, merchants, and media agencies who want full control over their advertising.

Wolt Ads offers several flexible formats:

• Sponsored Listings (shown in-app in search and homepage)

• Banner Ads

• Carousel Ads

• Branded Collections

• Electric Vehicle Ads (in select markets)

Each format supports different goals — from increasing orders to building brand awareness.

Ad placement is based on a dynamic auction.

You set your bid based on how much you’re willing to pay per order, click, or impression (depending on the format).

Higher bids + stronger performance increase your chances of showing in top placements — but you always stay in control of your budget.