Best of Wolt
Your performance drives your growth on Wolt. Best of Wolt gives you a clear view on how your venue is performing, where you’re already doing well, and where to focus next.
Where Best of Wolt is available
In Denmark, Best of Wolt is currently available in Copenhagen, Odense, Lyngby-Gentofte, Aarhus, Aalborg, and Vestegnen. Availability may expand over time.
Why moving up matters
Moving up in Best of Wolt can help you unlock more visibility, stronger recognition, and more opportunities to grow on Wolt. As your level improves, you can access more benefits over time.
More visibility
Higher levels mean your venue will get more exposure on Wolt, so more customers can easily discover you.
More customer trust
The highest level includes Best of Wolt recognition and a badge, helping customers identify merchants that deliver the best experience.
More growth opportunities
Depending on your level, benefits can include improved discoverability, enhanced customer support, and more.
How Best of Wolt works
Best of Wolt is built around the performance metrics that matter most to customers: quality and service.
Your level is reassessed monthly
On the first day of each month, your level is reassessed based on your performance over the last two complete calendar months.
Your level is based on key performance metrics
These metrics reflect the customer experience and include rating, uptime, lateness, cancellations or unfulfilled items for supermarkets.
You need to meet the criteria across all relevant metrics
Your overall level is based on the metric where you have the most room to improve. To qualify for a higher level, all relevant metrics need to meet that level’s criteria.
Your level stays the same for the month
Once your new level is assigned, it stays the same for that month and is reassessed again at the start of the next month.
Levels and benefits
Best of Wolt has five levels. You can see your current level and all level details in the Merchant Portal.
Level overview
Limited: You’re at the start of your improvement journey.
Improve: You’re building momentum by improving the basics.
Standard: You’re meeting the basic criteria across all metrics and have a clear opportunity to grow further.
Great: You’re performing strongly and can already enjoy more benefits and better visibility.
Best of Wolt: You’ve reached the highest level and will receive the program’s strongest visibility and recognition benefits.
Benefit | Limited | Improve | Standard | Great | Best of Wolt |
|---|---|---|---|---|---|
Badge and customer-facing recognition | No | No | No | No | Yes |
Discovery visibility | Low | Reduced | Standard | Higher | Top |
Ads | Not eligible / Restricted | Eligible | Eligible | Eligible | Eligible |
Priority support | No | No | No | No | Yes, faster responses |
Total estimated impact (average)** | +3% more earnings than “Limited” | +3.5% more earnings than in “Improve” | +2.5% more earnings than in “Standard” | +3% more earnings than in “Great” |
* Some benefits and support details may vary by market and contract setup. You can find the details that apply to your venue in the Merchant Portal.
** Estimated increase, resulting from the benefits of this level compared to those in the previous level. The estimate is an average for all venues, based on tests in pilot markets. Your own results could be different.
What merchants are measured on
These are the main performance areas that shape your level. Together, they reflect the parts of the customer experience you can influence most directly: quality and reliability.
Rating
This reflects the quality of the experience your venue delivers. We use your food rating — or for non-food venues, your goods rating — not the delivery rating.
Unavailable time
This measures how often your venue was available for orders during its scheduled opening hours.
Rejections
This looks at avoidable rejected or missed orders that were in your control.
Orders with unfulfilled items
For supermarkets, this replaces rejection rate and looks at orders where at least one item was marked as missing.
Late orders
Measures the % of orders prepared more than 2.5 minutes later than committed and compares whether your preparation time (set by you or Wolt) is higher than your venue benchmark.
Need more help?
Use the resources below to explore the program in more detail.
Merchant Portal
See your current level, how you’re performing across each metric, and what you can improve next.
Learning Center articles
Explore practical guidance for the key performance metrics, including rating, uptime, cancellations, lateness, and unfulfilled items.
FAQs
Are restaurants and supermarkets assessed in the same way?
Why can’t I reach Best of Wolt even though my other metrics look strong?
Why is one of my venues in a different level from another venue in the same brand?
Why does my rating look different in Best of Wolt compared with the Consumer App?
Can I lose access to Ads?
How do I regain Ads eligibility?
Keep improving, keep growing
Better performance does more than change your level. It can help more customers find you, trust you, and order from you again. Visit the Merchant Portal to see your current level and where to improve next.