Wolt Ads for Brands Self Service Tool - Terms & Conditions

These Brand Ads Self-Serve Tool Terms and Conditions (the “Terms”) govern the use of the online advertising Brand Self-Serve Tool (“Brand Self-Serve Tool”) provided by Wolt Oy to empower product brands of any size (“Advertisers”) to accelerate growth, engage with consumers, and manage their presence on Wolt's platform. By accepting these Terms, you represent and warrant that you have read, understand, and agree to be bound by these Terms, and that you have full power and authority to accept these Terms on behalf of the Advertiser or as an agency on behalf of the Advertiser (“Agency”). 

1. Registration 

1.1 In order to use the Brand Self-Serve Tool, you must complete Wolt’s registration process. You must ensure that the information provided during the registration process and that is otherwise associated with your account is at all times complete, accurate, and up-to-date.

1.2 Subject to Wolt’s consent, you may authorize users (“Authorized Users”) to access or use the Brand Self-Serve Tool on the Advertiser’s behalf. You must notify Wolt in a timely manner if an account should be disabled for any reason (e.g. due to termination of an employee or if access to the Brand Self-Serve Tool is no longer required of an employee). You are responsible for maintaining the secrecy of any login credentials and passwords used in connection with the Brand Self-Serve Tool. Credentials may not be shared. You will require that your Authorized Users and service providers (if any), are bound by all of the conditions and restrictions of these Terms. 

1.3 You must notify Wolt immediately if you become aware of any security breach of the account or the compromise of your or your Authorized Users’ account access credentials. You are responsible for all activity that occurs under the credentials associated with your account. Any act or omission by Authorized Users or service provider(s) of an Advertiser or Agency amounting to a breach of these Terms will be deemed a breach by such Advertiser or Agency. 

2. Self-Serve campaigns

2.1 Wolt may offer various options for promotional campaigns in the Brand Self-Serve Tool, such as banners, product recommendations, and off-app campaigns. The campaigns are intended to be purchased for the purpose of promoting the Advertiser’s brand and products on and outside of the Wolt platform. The campaign options are presented and described within the Brand Self-Serve Tool and these Terms. Wolt may modify or discontinue the Brand Self-Serve Tool and the campaign options at any time without notice.

2.2 To place an order for a campaign (“Order”), you will select the type of campaign you want to purchase and fill in the required data fields indicated in the Brand Self-Serve Tool, such as the campaign budget and start and end dates (collectively, “Input”). You are responsible for checking the correctness of such Input. You represent and warrant that only your Authorized Users shall place Orders for campaigns in the Brand Self-Serve Tool.

2.3 Before placing an Order, Wolt will display a preview of what the campaign will look like on the Wolt platform. You are solely responsible for checking the preview and for ensuring that the campaign complies with applicable laws and regulations of the relevant country.

2.4 All campaigns are subject to prior approval by Wolt. Wolt may reject or remove a specific campaign at any time for any or no reason. If Wolt accepts an Order, Wolt will deliver the campaigns as inventory becomes available and in accordance with the Services’ mechanisms. From time to time, Wolt may test improvements to the Services, which could impact a campaign or Order.

2.5 Wolt does not guarantee or make any representations as to the performance or quality of or results that may be obtained from campaigns. Any estimates provided by Wolt in the Brand Self-Serve Tool are only estimates. Any average numbers presented in the Brand Self-Serve Tool are only averages and do not represent actual results to be achieved.

2.6 Submitting a campaign in the Brand Self-Serve Tool constitutes a binding agreement between Advertiser/Agency and Wolt.

3. Terms Applicable to the Campaigns

3.1 When placing an Order for a campaign, the product(s) covered by the campaign are likely to receive more prominent visibility in various listings on Wolt. The ad placement and visibility on Wolt will depend on both the amount of the bid for clicks (e.g. Sponsored Products and Sponsored Collections) or impressions (e.g. Sponsored Banners) (“Ad Events”) and relevance to the User. Wolt does not guarantee any specific visibility.

3.2 The bid selected for an Ad Event will be the maximum amount you will pay for an Ad Event generated through the campaign. Wolt will not notify you about the result of a bid in an auction for a campaign.

3.3 Wolt applies a minimum bid per each campaign, referred to as the floor bid, which is the minimum amount that you will pay for an Ad Event generated through a campaign. Wolt retains the right to unilaterally set and change the floor bid. The amount of the applicable floor bid is visible in the Brand Self-Serve Tool.

3.4 Wolt will only charge you for Ad Events. Orders reported in the Brand Self-Serve Tool are attributed with an attribution model agreed upon between the Parties. 

3.5 Wolt may include a consumer-facing disclosure on ads stating that the ad is paid or sponsored. The form and text of such disclosure shall be determined by Wolt, however you are responsible for notifying Wolt in case you believe an ad should include a different or additional disclosures.

4. Data Insights Module

4.1 The data insights module contains information related to or generated in connection with campaigns through the Brand Self-Serve Tool, including data about Advertiser’s items and insights about Advertiser’s consumers (“Campaign Data”). Campaign Data shall not include any personal data.

4.2 Your use of Campaign Data is subject to the following restrictions: you may use Campaign Data solely (a) to plan and manage campaigns through the Brand Self-Serve Tool, and (b) to evaluate the performance of campaigns for your internal purposes. You may use and disclose Campaign Data only as expressly permitted herein, and you will not, and will not permit any of your affiliates, contractors, or agents to use or disclose Campaign Data in any other way or for any other purpose, including for purposes of (i) retargeting a User or device, (ii) creating, supplementing, or appending to a profile of a User or device, (iii) identifying any User or device, or (i) otherwise monetizing the Campaign Data in any way. Notwithstanding the foregoing, you may disclose Campaign Data to the extent required to comply with a valid and binding court order, law, or direction by a governmental or regulatory agency; provided that you must notify Wolt prior to any such disclosure. All Campaign Data is Wolt’s exclusive property and confidential information of Wolt.

5. Catalog management

5.1 You shall ensure at all times that your item catalog contains complete, accurate, and up-to-date images, titles, descriptions, dietary restrictions, trademarks, content, data, and other relevant materials and information for Advertiser’s assortment (“Advertiser Materials”).

5.2 As between Advertiser and Wolt, Advertiser retains all right, title, and interest in and to the Advertiser Materials, except for Wolt materials that may be incorporated in or used by the Advertiser Materials. Except for such Wolt materials, Wolt claims no ownership over Advertiser Materials, and Advertiser retains the copyright and any other rights Advertiser already holds in the Advertiser Materials. Advertiser, and not Wolt, is responsible for all obligations, risks, liabilities, and other aspects related to the Advertiser Materials, and any other materials that you or your Authorized Users upload, post, email, or otherwise transmit using the Brand Self-Serve Tool.

5.3 You represent and warrant that Advertiser Materials will not (i) be false, inaccurate, or misleading; (ii) violate any applicable legislation; or (iii) infringe on the rights of others, including patents, copyrights, trademarks, trade secrets, publicity or privacy rights.

5.4 Wolt may at any time in its sole discretion suspend, reject, or remove any Advertiser Materials or campaigns without notice.

6. Grant of Rights and Restrictions

6.1 Subject to these Terms (including Wolt’s receipt of applicable Fees) and each applicable Order, Wolt grants you a non-exclusive, non-transferable, non-sublicensable license to access and use the Brand Self-Serve Tool to advertise on the Wolt platform.

6.2 You represent and warrant that you will not engage in any fraudulent, impermissible, inappropriate, or unlawful activities in connection with the Brand Self-Serve Tool, whether directly or indirectly, including by using the Brand Self-Serve Tool other than as permitted by these Terms.

6.3 By submitting, posting, or displaying Advertiser Materials in or through the Services, you grant Wolt a royalty-free, non-exclusive, worldwide, sublicensable, irrevocable right and license to use, display, distribute, analyze and re-format any and all Advertiser Materials for the purpose of enabling Wolt to provide you with the Brand Self-Serve Tool in accordance with these Terms. 

6.4 Wolt owns and retains all right, title and interest (including all intellectual property rights) in and to the Brand Self-Serve Tool and the Wolt Materials. You are not permitted to use any name, logo, trademark, or trade name of Wolt in any publicity release, promotional material, advertising, marketing, or business-generating effort, whether written or oral, without obtaining Wolt’s prior written consent, which may be withheld in Wolt’s sole discretion.

7. Confidential Information

7.1 You agree that: (i) all confidential information, including any information, data, and materials of either party related to the disclosing party’s business or operations and received by you in connection with the Brand Self-Serve Tool, including information relating to Wolt or the Brand Self-Serve Tool, that is not known to the general public, including customer information, product plans, product designs, product costs, product prices, product names, finances, marketing plans, business opportunities, personnel, research, development, customer data, or know-how (“Confidential Information”) will remain the exclusive property of Wolt; and (ii) you will not (and will not permit anyone else to) (1) use any Confidential Information except as necessary for performance of your obligations and exercise of your rights under these Terms or (2) disclose any Confidential Information to anyone other than your Authorized Users, employees, or agents who need to know such Confidential Information for such purposes. To safeguard the Confidential Information, you will exercise the same degree of care employed to prevent the unauthorized use and disclosure of your own Confidential Information, but in no event employing less than a reasonable degree of care.

7.2 Except with respect to Campaign Data, Confidential Information does not include information which: (i) is rightfully received by you from a third party without restriction on use or disclosure; (ii) is developed by you independently without use of the Confidential Information; or (iii) is or becomes generally known to the public other than as result of a breach by you of these Terms (or other obligation to Wolt). In addition, you may disclose Confidential Information to the extent the disclosure has been approved in advance for release by written authorization of Wolt.

7.3 Your breach or threatened breach of its confidentiality obligations may cause Wolt irreparable harm and significant injury, the amount of which may be difficult to estimate and ascertain, thus making any remedy at law or in damages inadequate. Therefore, Wolt is entitled to seek injunctive relief from any court of competent jurisdiction to enjoin any threatened or actual breach of these Terms and any other relief that such court deems appropriate, in addition to any other remedy or remedies available at law.

7.4 Upon termination or expiration of these Terms, you shall, within thirty (30) calendar days from the date of termination, return or destroy all Confidential Information in your possession. The non-disclosure and non-use obligations set forth in this Section 7 shall survive the termination or expiration of these Terms for a period of 5 (five) years.

8. Payments and taxes

8.1 You shall pay the fees in accordance with the applicable Order (the “Fees”). The Fees will be calculated based on Wolt’s backend tracking mechanisms.

8.2 In case you have set a maximum budget as part of the Input, Wolt may exceed the budget at your cost to fulfill an individual User order subject to the campaign that is placed at a moment of time when the budget is close to running out.

8.3 When creating a campaign, you will be asked to select a daily budget. As a campaign may not reach the budget each day or week, Wolt may temporarily exceed the budget, provided that the daily budget is not exceeded by more than twice the daily budget, and the total budget for one calendar month (or the lifetime of the campaign, whichever is shorter) is not exceeded.

8.4 Wolt shall send you an invoice for the Fees added with VAT in accordance with applicable laws using the billing details you have provided through the Brand Self-Serve Tool or otherwise. The payment term shall be 30 days net. Wolt has a right to charge a late payment interest of the maximum amount permitted under applicable law on overdue invoices as well as reasonable costs incurred by Wolt for collecting overdue invoices.

9. Cancellation

9.1 You may cancel a campaign at any time in the Brand Self-Serve Tool. However, if you request to cancel a campaign after a campaign has begun, you may be charged for Fees that accrue after the cancellation request but before the campaign has been removed from the Wolt platform.

9.2 Wolt has a right to reject or remove a campaign from the Wolt platform at any time for any reason.

10. Indemnification

10.1 You shall defend, indemnify and hold harmless Wolt from and against any and all claims, liabilities, damages, losses, costs, fees (including reasonable attorneys’ fees), and expenses relating to any third-party claims arising out of or related to your Orders for campaigns, Inputs, Advertiser Materials, or your breach of these Terms.

10.2 Wolt will defend, indemnify, and hold you harmless against third party liabilities, damages, losses, reasonable costs, fees (including reasonable legal fees), and reasonable expenses from third-party claims to the extent directly arising from: (i) Wolt Materials provided solely by Wolt in connection with the Brand Self-Serve Tool in violation of these Terms; (ii) Wolt’s failure to comply with the applicable data protection laws; (iii) or claims that the Brand Self-Serve Tool infringes or misappropriates a third party’s intellectual property rights.

11. Limitation of Liability

11.1 Except in the event of a party’s gross negligence, wilful misconduct, or breach of confidentiality obligations to the maximum extent permitted by applicable law, neither party shall be liable to the other party in connection with these Terms for any lost profits, lost business opportunities, lost data, or special, incidental, or indirect damages, or an amount that exceeds the total Fees paid to Wolt hereunder during twelve months preceding the claim. 

12. Agency

12.1 If an Agency is accepting these Terms on behalf of Advertiser, Agency represents and warrants that: (i) Agency is duly authorized to execute these Terms on behalf of Advertiser and has full power and authority to bind Advertiser to all terms and conditions contained in these Terms; (ii) all of Agency’s actions related to these Terms and the Brand Self-Serve Tool will be within the scope of Agency, and these Terms will be enforceable against Advertiser; (iii) Agency will, upon Wolt’s request, provide Wolt written confirmation of the agency relationship between Agency and Advertiser; (iv) Agency will perform its duties pursuant to these Terms in a professional manner consistent with any requirements Wolt may establish; (v) Agency will not at any time use information received in connection with these Terms (including Confidential Information) to conduct any marketing efforts targeted at Wolt’s existing advertisers and/or Advertiser; and (vi) Agency will abide by all restrictions applicable to the Advertiser under these Terms (including confidentiality and privacy obligations). Agency will be liable for payment obligations under these Terms solely to the extent proceeds have cleared from Advertiser to Agency; provided that Agency will be responsible for all payment obligations that may be incurred as a result of Agency’s error or exceeding its authority in connection with the Brand Self-Serve Tool. Upon Wolt’s reasonable request, Agency will confirm whether and when Advertiser has paid to Agency funds sufficient to make payments pursuant to these Terms.

13. Force Majeure

13.1 Except for your payment obligations, if any event or circumstance, whether or not foreseeable, that was outside the control of a party (a “Force Majeure Event”) prevents a party from complying with any one or more obligations under these Terms, that inability to comply will not constitute breach. If a Force Majeure Event occurs, the affected party shall promptly notify the other party, its effect on performance, and how long the affected party expects it to last. Thereafter, the affected party shall update that information as reasonably necessary

14. Termination

14.1 Wolt may immediately terminate these Terms and/or discontinue the Brand Self-Serve Tool or any portion or feature for any reason and at any time upon 30 days’ notice to Advertiser without liability or other obligation to the users.

14.2 Upon termination, all rights and obligations of the parties under these Terms will end, except that (i) Fees accrued in connection with the Brand Self-Serve Tool as of the date of termination, if any, all interest thereon, and costs of collection must be paid and (ii) you must immediately destroy any copies of the Confidential Information, with the exception of any reports provided by Wolt or data collected directly by you through the ads placed using the Brand Self-Serve Tool.

15. Miscellaneous

15.1 You may not, without Wolt’s prior written consent, assign or transfer your rights or obligations under these Terms to any third party.

15.2 Wolt retains the right to unilaterally change these Terms. Wolt shall notify users of any material changes to these Terms at least 15 days in advance in the Brand Self-Serve Tool or by email.

16. Governing Law and Dispute Resolution

16.1 These Terms shall be governed by and construed according to the laws of Finland, without regard to its principles of conflicts of laws. 

16.2 Any dispute, controversy or claim arising out of or relating to these Terms, or the breach, termination or validity thereof, shall be finally settled by arbitration in accordance with the Arbitration Rules of the Finland Chamber of Commerce. The number of arbitrators shall be one. The seat of arbitration shall be Helsinki, Finland.

Last updated: March 26, 2026