Choosing the right Wolt marketing offers for your business
Discover how to choose between Wolt Ads, Promos, and Wolt+ to support your business goals.
Overview
Choosing the right marketing approach is key to reaching new customers and building loyalty with existing ones. At Wolt, our marketing options work hand-in-hand to bring more visibility, drive purchases, and keep customers coming back. Here’s a quick breakdown on how each offer supports different stages of the customer journey—no one-size-fits-all, just the right tool for the right job.
Wolt Ads: Get noticed and drive consideration
If you’re looking to get more eyes on your venue and reach new potential customers, Ads are your go-to. Ads boost your visibility in the Wolt app, catching the attention of people who might not know about your business yet. This extra exposure helps put your venue in the mix when customers are deciding where to order—perfect for small and medium businesses looking to grow their local presence.
💡 Why Ads work: Ads don’t charge based on impressions, which means you don’t pay just for being seen. You only incur costs when a customer clicks through and places an order. This allows you to gain visibility risk-free; if users see your ad but don’t convert, you still benefit from exposure without paying for it.
Ads are ideal for:
Increasing reach: Attract new customers who might not have found you otherwise.
Building brand familiarity: Stay top of mind for future orders.
Laying a foundation for sales: Position your venue as a top choice in your area.
Wolt Promo: Encourage consideration and boost purchases
Promos give customers a clear reason to pick your venue when comparing options. With an incentive, like a discount or special deal, you appeal directly to price-sensitive or undecided customers. Promos also work to drive larger orders, offering bundled deals and discounts that make a full meal more appealing than just one item.
Why Promos work: Promos are flexible and give your venue an edge when customers are deciding. Plus, you only pay when a customer completes an order using the promo, so you’re investing in guaranteed sales rather than just clicks or views.
Promos are effective for:
Driving conversions: Motivate action from customers weighing their options.
Increasing order size: Encourage customers to spend a bit more with bundled items or meal deals.
Enhancing your value perception: Make your venue stand out with attractive offers that boost your appeal.
Want to learn how to set up Ads and Promos campaigns?
Head on over to Marketing campaigns 101: How to use Ads & Promos.
Wolt+: Secure purchases and build long-term retention
Wolt+ is tailored toward Wolt’s most active, loyal customers—those who order frequently and love trying new venues. As a Wolt+ partner, your business is highlighted to this high-value group. Wolt+ members tend to order more often, prefer trying new places, and 80% of the time choose Wolt+ partners first, meaning you’ll see repeat business from this dedicated customer base.
💡 Why Wolt+ works: With Wolt+, you only pay when a Wolt+ member places an order, ensuring that every cost is tied to an actual sale.
Wolt+ is ideal for:
Building loyalty: Engage frequent customers who are more likely to return.
Boosting revenue through recurring sales: Tap into an audience that’s already committed to using Wolt+.
Reaching a selective audience: Position your venue as a top choice for premium customers actively exploring new dining options.
Choosing the right combination for your business goals
Each option (Ads, Promos, and Wolt) serves a unique role in helping your business grow. By using these offers together, you can guide customers from awareness to loyalty, building lasting relationships within the Wolt community. Try experimenting with each to see which combination works best for your business and unlock new growth opportunities.