Your guide to getting more out of Wolt Storefront

Overview

• 1. Put your link everywhere customers look
• 2. Optimize your menu, pricing, and promotions
• 3. Use Skip the Line QR ordering in-store

Your webshop is live. Customers can now order directly from your own link for delivery or pickup. The key is making sure they can find it. The next step: make sure every customer knows where to order.

Focus on three things:

• Put your Storefront link everywhere customers look

• Make your menu worth buying from with a special offer

• Use QR ordering in-store to save time and sell more

1. Put your link everywhere customers look

Your Storefront URL should be the main "Order" link across all channels. When customers want to order, be it for pickup or delivery, they should find your direct link fast.

Update your main online touchpoints

Website: Link your  "Order online" buttons to your Storefront link, or add a new button. Put it above the fold so mobile users see it immediately without scrolling or clicking. Most of your traffic comes from mobile.

Need help? Wolt offers a smart "Order now" button optimized for conversion. We can help you add it to your website in minutes.

Instagram, Facebook, and TikTok: Place your Storefront link high in your bio with text like "Order from us:" before the link. Post regular reminders to order directly.

Google Business Profile: Update your Storefront URL under "Website" and "Menu." Keep your hours accurate. Need help accessing your profile? Click here.

Google Food Ordering: Your Storefront is automatically listed here. Set it as your preferred method: go to "Food Ordering" and select "Online Ordering by Wolt" as the preferred method.

Restaurant listings: Add your Storefront link to Tripadvisor and similar sites.

Don't forget offline touchpoints

Add your Storefront URL to menus, flyers, posters, and window stickers.

Tip: Our data shows that pickup orders often make up a large, profitable portion of direct orders. Highlight pickup wherever you share your link, and clearly communicate the convenience of ordering ahead.

2. Optimize your menu, pricing, and promotions

Once customers land on your Storefront, your menu does the selling.

Make your menu easy to choose from

• Use high-quality photos for every item

• Write simple names and descriptions

• Group items into clear categories

Use promotions that drive orders

Create campaigns and promo codes that increase conversion or raise average order value:

• Pickup-only deals (i.e 10% off takeaway orders)

• Free delivery over X amount

• Buy X, get Y

• Spend X, get Y

Focus on pickup promotions for higher volume. Tip: Run one promotion at a time and track results before adding more.

3. Use Skip the Line QR ordering in-store

QR ordering captures orders from customers already at your location. It reduces lines, frees up staff, and increases sales during busy hours.

Need QR codes? Contact us. We'll provide unique codes and help with pre-designed signs.

Where to place QR codes

Entrance and waiting area: Place codes where customers see them before they reach the counter.

Pickup counter: For customers waiting for takeaway.

Every table: Use table tents or stickers. Label: "Scan to Order, Pay, & Skip the Line."

Make it work

• Make codes highly visible, especially at the entrance

• Test the code yourself first

• Train staff to guide customers initially

Quick checklist

1. Website has a clear "Order now" button visible without scrolling or clicking (or Wolt's smart button)

2. Storefront link updated on Google Business Profile under "Website" and "Menu," and set as preferred method under "Food Ordering"

3. Storefront link updated in social bios and restaurant listing sites

4. One active pickup-focused promotion running

5. Menu has high-quality photos and clear categories

6. QR codes visible at the entrance, tables, and pickup counter