Wolt in Denmark: Empowering Couriers, Merchants, and the Local Economy

Close to 12,000 people in Denmark made one or more deliveries with Wolt in 2025 — each with their own goals, motivations, and life situations. For some, it’s a way to balance studies or family life with flexible income. For others, it’s an opportunity to save, pay off debt, or simply enjoy the independence of choosing when and how much they want to work. A global study conducted by Copenhagen Economics highlights just how strong the demand is for this kind of flexibility, independence, and security — and why couriers consistently rate their experience with Wolt so highly.

From flexibility that can’t be found elsewhere, to reduced financial stress, to high overall satisfaction, the data speaks volumes about why Wolt is a preferred choice for thousands of couriers across Denmark.

• 7 hours, that’s the average hours couriers deliver on Wolt per week.

• 230 DKK That’s the average hourly earning rate for a courier’s active delivery time

• 78% say that Wolt offers the flexibility to decide how many or few hours to deliver in any given week, which they cannot get elsewhere.

• 79% prefer to deliver on Wolt as independent contractors over delivering as an employee of Wolt.

• 26% of couriers are students.

• 63% of couriers deliver to generate savings or pay off debt.

• 68% agree that they feel less stressed about their financial situation thanks to delivering on Wolt.

• 4.6/5 That's the satisfaction score of Finnish couriers.†

Source: Copenhagen Economics, June 2024. *Supplementary data from Wolt, 2024.

In Denmark, almost 6,000 local businesses — from neighborhood restaurants to flower shops and pharmacies — actively choose Wolt to help them grow and succeed. For many small and independent businesses, Wolt is more than just a delivery app: it’s a partner that helps them reach new customers online, while ensuring their in-store sales continue to thrive or even grow. By offering easy access to logistics and digital tools, Wolt creates new opportunities for businesses to expand.

A global study by Copenhagen Economics highlights just how important platforms like Wolt are for the local economy. It shows how local commerce platforms help entrepreneurs, strengthen local businesses, and create additional sales that support both online and offline success. With Wolt, small businesses don’t just keep up — they gain the tools and confidence to move forward, connect with more people, and achieve their goals.

• 80% of merchants say services by delivery platforms like Wolt have importance to their business

• 46% of merchants think Wolt is better than other delivery platforms or traditional delivery methods they’ve used before

• 65% of merchants say Wolt has allowed them to reach new customers that they would otherwise not be able to reach

• 64% of merchants say Wolt has helped grow their business revenue or sales — all while their in-store sales also increased or stayed steady.

• 46% of merchants say that they would not offer delivery if third-party delivery platforms like Wolt disappeared 

• 73% of merchants on Wolt are small businesses or family-owned

• 35% of merchants on Wolt identify as something other than a restaurant (grocery, bakery, flowers, pharmacy, electronics, jewelry, clothing, toys, etc.) 

• 58% of merchants say Wolt has helped increase their customer growth

• 18% is the average monthly sales generated via Wolt for merchants

• 86% of merchants on Wolt have 3 or fewer locations

Source: Copenhagen Economics, May 2025. *Supplementary data from Wolt, 2025.

Wolt’s couriers and merchants don’t just create convenience for consumers — they deliver real impact for Denmark’s economy. Along with Wolt operations, their activity supports significant economic value, jobs, and tax revenues. Digital platforms like Wolt fuel local growth and strengthen the broader economy.

• 530 million € is the amount of economic contribution supported by Wolt’s merchants and couriers in 2024

• 7,670 is the number of jobs supported by Wolt’s merchants and couriers in 2024

• 240 million € is the amount of approximated tax contribution supported by Wolt’s merchants and couriers in 2024

Source: Copenhagen Economics, July 2025. Copenhagen Economics input-output model analysis based on Wolt data. Economic activity illustrates an aggregated estimated amount that includes courier earnings and merchant sales, and how these flow directly and indirectly through the economy.