Wolt Discover! Global Retail Summit
27 - 30 April 2026
Athens, Greece
A retail summit shaped by the partners shaping retail
Event details
Date: 27-29 April 2026
Event Location: Benaki Museum – Pireos 138 | Athens
Accommodation: Grand Hyatt Athens Hotel
After Party: Ploes Floating Venue
Agenda
Monday, April 27th
Arrivals throughout the day
19:00 - Welcome reception at the Grand Hyatt Rooftop, Athens
Tuesday, April 28th
09:00-09:30 - Transport from Hotel to Venue 09:30-10:00 - Check-in 10:00-10:05 - Introduction 10:05-10:45 - Leadership Choices in a Consumer-First Economy 10:45-11:35 - The State of Retail: What the Data Really Tells Us 11:35-11:55 - Break 11:55-12:35 - The Changing Consumer 12:35-13:15 - How AI is reshaping the Retail Customer Experience 13:15-14:15 - Lunch Break
Afternoon Breakout - Grocery 14:15-14:25 - Introduction 14:25-15:05 - Marketplace and the CX of the Grocery Shopper 15:05-15:35 - Red Bull: Perspectives from the Brand 15:35-15:50 - Break 15:50-16:10 - Winning Grocery Demand: Marketing in the Moments that Matter 16:10-16:40 - Evolution of the Wolt Platform for the Supermarket Customer 16:40-17:15 - Integrations That Scale: How Grocery Partners Connect and Grow Assortment with Wolt 17:15-17:20 - Wrap-up From 17:30 - After-Party at PLOES Floating Venue
Afternoon Breakout - Non-Food Retail 14:15-14:45 - The Journey Beyond Grocery: Building the Second Growth Engine 14:45-15:15 - Learnings from Quick Commerce: How to Maximise Incremental Value for the Business 15:15-15:45 - Wolt Drive as a Growth Opportunity 15:45-16:05 - Break 16:05-17:05 - Breakout Group 1: Pharmacy Specialists 16:05-17:05 - Breakout Group 2: Electronics & Home Specialists 16:05-17:05 - Breakout Group 3: Pet Specialists 16:05-17:05 - Breakout Group 4: Health, Beauty & Kids 17:05-17:15 - Wrap-up(s) From 17:30 - After-Party at PLOES Floating Venue
Wednesday, 29 April 2026
09:00-09:30 - Transport from Hotel to Venue 09:30-09:45 - Welcome, round-up of Day 1 09:45-10:10 - In Conversation With Imri Galai 10:10-10:50 - The State of (Agentic) AI 10:50-11:10 - Break 11:10-11:55 - Evolving the Wolt Platform for Retail 11:55-12:40 - Retail Media & the Omnichannel Imperative 12:40-14:10 - Lunch Break
Afternoon - Product, Ops & Tech 14:15-14:25 - Introduction: Key Ingredients for a Seamless Picking Experience for Customers and Pickers 14:25-14:55 - Keynote & Interview: How Bravo Became a Leading Partner in Quality 15:05-15:45 - Delight Your Customers Through a Defect-Free, Cost-Efficient Order Fulfilment Experience with Wolt's Merchant App 15:50-16:30 - Making Online Orders Work in Stores: Ways of Working that Turn Operations into Growth 16:30-16:45 - Closing Remarks 17:00-18:00 - Cocktail reception at the Museum From 19:30 - Group Dinners
Thursday, 30 April 2026
Throughout morning - Breakfast at hotels and departures
Why attend this event
Time well spent with the people shaping retail
Wolt Discover! Retail Budapest brings together senior leaders from retail, FMCG, technology, logistics, and Wolt for an afternoon of relevant, future-facing discussion. With the right mix of voices in the room, the event is designed to spark sharper thinking, better conversations, and meaningful new connections with Forbes Hungary adding an extra layer of perspective and reach.
Better conversations happen when the right people are in the room
From growth to convenience to a smoother omnichannel customer journey, the event is built around the questions senior retail leaders are already working through: how to make the customer experience feel easier, connect channels more seamlessly, and find real growth in a market where expectations keep rising.
Speakers
Holger Harreis
Senior Partner & Co-leader of McKinsey's global data initiatives
Marianne Vikkula
Head of Wolt
Markus Sinisalo
Executive Director, Chief Commercial Officer, Yliopiston Apteekki
Tobias Hanner
Ecommerce Manager, DOZ Apotek
Panos Karouzos
Vice President of New Verticals, Wolt
Heini Vesander
Vice President of International Communications and PR, Wolt
Imri Galai
Vice President of EMEA Markets, Wolt
Bachir Bennani
Vice President of Merchant Products, Wolt
Join us in Athens
Every partner in the room brings something the rest can learn from. Your story, your market, your ideas ... they all matter here. If that sounds like you, we’d be excited to welcome you.