Wolt Ads for Brands Terms & Conditions

These Wolt Ads for Brands Terms & Conditions (the “Terms”) apply to all campaigns (“Campaigns”) offered by Wolt (“Wolt”, “we”, or ”us”) to an advertiser or an agency on behalf of the advertiser (“Advertiser” or “you”). 

1. Campaigns

1.1 We offer various options for Campaigns on the Wolt app and website (“Wolt Platform”) and other advertising channels for the purpose of promoting the Advertiser, the Advertiser’s brand, and the Advertiser’s products on and outside of the Wolt Platform. The availability of different Campaign types may vary by country. The product(s) covered by a Campaign are likely to receive more prominent visibility in various listings on the Wolt Platform.

1.2 You may order Campaigns by placing an insertion order with us, by using our self-serve tools made available to you, or by otherwise authorizing us to create a Campaign for you (“Order”). All Orders are subject to our confirmation. 

1.3 You agree that we may create additional Campaigns for you and modify your existing Campaigns, including their duration. We will send you a written confirmation of any additional Campaigns or modifications by email. 

1.4 We may include a consumer-facing disclosure on ads stating that the ad is paid or sponsored. The form and text of such disclosure shall be determined by us, however you are responsible for notifying us in case you believe an ad should include a different or additional disclosures.

1.5 We do not guarantee or make any representations as to the performance or quality of or results that may be obtained from Campaigns. Any estimates provided by us are only estimates.

1.6 We have the right to use third-party contractors and other companies belonging to the Wolt group in the provision of the Campaigns.

2. Terms Applicable to Specific Campaign Types

2.1 Price Off When you place an Order for a Price Off Campaign, we will apply a strikethrough discount on your products. You will pay for the discounts applied to Users’ orders of your products.

2.2 Buy X Get Y Item Discounts When you place an Order for Buy X Get Y Item or Basket Discount Campaign, we will apply a condition-based discount on your product, e.g. multibuys, 1+1, or buy item X and get item Y for free. You will pay for the discounts applied to Users’ orders of your products. You are solely responsible for ensuring that your products subject to a Buy X Get Y Basket Discount Campaign can be sold with a discount.

2.3 Buy X Get Y Basket Discounts When you buy a Buy X Get Y Basket Discount Campaign, we will apply a discount as an absolute amount or a certain percentage on the basket of a User purchasing your product. You will pay for the discounts applied to Users’ orders containing your product. The discount defined in your Order may be applied to the entire product selection of the venue covered by the Campaign depending on which products the User purchases. You are solely responsible for ensuring that your products subject to a Buy X Get Y Item Discount Campaign can be sold with a discount.

2.4 The discounts under 2.1-2.3 will not be applied on any kind of fees such as service or surcharge fees.

2.5 Item-Triggered Free Delivery When placing an Order for an Item-Triggered Free Delivery Campaign, we will offer a free delivery to Users who purchase your product. You will pay for Users’ delivery fees. We have a right to charge service fees, surcharge fees and other fees to a User in connection with their delivery order irrespective of the Campaign.

2.6 In case you have set a maximum budget for your Campaigns under 2.1-2.5, we may exceed the budget at your cost to fulfill an individual User order subject to the Campaign that is placed at a moment of time when the budget is close to running out.

2.7 Ads We offer various types of Ads Campaigns, such as banners, product recommendations, and off-app Campaigns. When placing an Order for an Ads Campaign, your product(s) covered by the Campaign are likely to receive more prominent visibility in various listings on the Wolt platform and/or other advertising channels, as applicable. Your ad placement and visibility will depend on both the amount of your bid for the Ads Order and your relevance to the User, relevance consisting of e.g. the User’s purchase history. We do not guarantee any specific visibility.

2.8 We may include a consumer-facing disclosure on Ads stating that the Ad is paid or sponsored. The form and text of such disclosure shall be determined by us, however you are responsible for notifying us in case you believe your ad should include a different or additional disclosures.

3. Ads Pricing

3.1 Daily Budget When ordering an Ads Campaign, you will select a daily budget. As your Ads Campaign may not reach your budget each day, we may temporarily exceed your budget, provided that your daily budget is not exceeded by more than twice your daily budget, and your total budget for one calendar month (or the lifetime of the Campaign, whichever is shorter) is not exceeded.

3.2 Cost per Click ("CPC") The bid you select in your Order will be the maximum amount you will pay for a click generated through your Ads campaign. We will not notify you of the result of your bid in an auction for a Campaign.

3.3 We apply a minimum bid per each Ads Campaign, referred to as the floor bid, which is the minimum amount that you will pay for a click on your Ads Campaign. We retain the right to unilaterally set and change the floor bid. The charges will be calculated based on Wolt’s backend tracking mechanisms.

3.4 Cost per Mile ("CPM") You will pay based on the number of impressions (ad views) served to Users.

3.5 The CPM (price per 1,000 impressions) is agreed directly with Wolt through our sales team.

3.6 The total fees payable is calculated based on the number of impressions tracked by Wolt’s backend tracking mechanisms multiplied by the fixed CPM rate.

4. Campaign Reporting

4.1 We will provide you with information related to the Campaigns, including data about your items and insights about your consumers (“Campaign Data”). The Campaign Data shall not include any personally identifiable data.

4.2 Your use of Campaign Data is subject to the following restrictions: you may use Campaign Data solely (a) to plan and manage Campaigns, and (b) to evaluate the performance of the Campaigns for your internal purposes. You may use and disclose Campaign Data only as expressly permitted herein, and you shall not, and shall not permit any of your affiliates, contractors, or agents to use or disclose Campaign Data in any other way or for any other purpose, including for purposes of (i) retargeting a user or device, (ii) creating, supplementing, or appending to a profile of a user or device, (iii) identifying any user or device, or (i) otherwise monetizing the Campaign Data in any way.

4.3 If we share any personal data with you in connection with the Campaign, you agree to comply with applicable data protection legislation in the processing of such data and enter into a separate data processing agreement with us.

5. Grant of Rights and Restrictions

5.1 As between you and us, Advertiser retains all right, title, and interest in and to the images, titles, descriptions, dietary restrictions, content, data, trademarks, logos and other relevant materials and information regarding the Advertiser’s assortment sold by the Advertiser or its cooperation partners on the Wolt Platform (“Advertiser Materials”), except for any Wolt Materials that may be incorporated in or used by the Advertiser Materials.

5.2 We own and retain all right, title and interest (including all Intellectual Property Rights) in and to any creative assets and other content and material designed, created, or provided by or on behalf of us (including but not limited to advertising materials and texts, images, designs, slogans, or any other works by us, including if designed or created together with you) and related data (e.g. usage data and compilations), information, and software (“Wolt Materials”). Except for such Wolt Materials, we claim no ownership over Advertiser Materials, and Advertiser retains the copyright and any other rights Advertiser already holds in the Advertiser Materials. Wolt is not responsible for any obligations, risks, liabilities, and other aspects related to the Advertiser Materials.

5.3 You represent and warrant that Advertiser Materials will not (i) be false, inaccurate, or misleading; (ii) violate any applicable legislation, official or self-regulatory rules and any official advertising standards in the country where the you want to publish the Advertiser Materials; or (iii) infringe or misappropriate the rights of others, including patents, copyrights, trademarks, trade secrets, publicity or privacy rights.

5.4 We may at any time in our sole discretion suspend, reject, or remove any Advertiser Materials without notice.

5.5 You grant us a royalty-free, non-exclusive, worldwide, sublicensable, irrevocable right and license, and warrant that you have a right to grant such licence, to use, copy, modify, adapt, perform, display, distribute, analyze, and re-format any and all Advertiser Materials for the purpose of enabling us to provide you with the Campaign in accordance with these Terms. Our use of your logos and trademarks shall be consistent with any trademark guidelines provided by you to us.

5.6 You agree that we may use Advertiser’s name and trademarks in our own marketing as a public reference and confirm that you have the Advertiser’s permission to give us this right.

6. Confidentiality and Data Protection

6.1 You agree to use any Confidential Information you may receive from us only to fulfill your obligations hereunder and use at least the same degree of care to prevent any unauthorized use or disclosure of Confidential Information as you use to protect your own confidential information. “Confidential Information” is information that we identify as confidential or you should reasonably understand to be confidential, and may include for example customer information, pricing, finances, marketing plans, business opportunities, customer data, or know-how. Campaign Data shall be considered Wolt’s Confidential Information. Except with respect to Campaign Data, Confidential Information does not include information that you can demonstrate: (a) you knew without restriction before receipt from us, (b) is publicly available through no fault of yours, (c) you rightfully received from a third party without a duty of confidentiality, or (d) is independently developed without use of or reference to Confidential Information.

6.2 We retain all ownership and rights to data, including Campaign Data and personal data collected in connection with and relating to the Campaigns.

6.3 For more information about our processing of personal data, please see the Wolt Privacy Policy available at wolt.com.

7. Payments and taxes

7.1 We will send you a monthly invoice added with VAT in accordance with applicable laws. The payment term shall be 30 days net. We have a right to charge late payment interest of the maximum amount permitted under applicable law on overdue invoices as well as reasonable costs incurred by us for collecting overdue invoices.

8. Liability and Indemnification

8.1 You agree to be responsible for and indemnify, defend, and hold harmless us, our affiliates, and our respective officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or in connection with: (i) your violation of these Terms; (ii) your breach of any applicable laws or regulations; (iii) any Advertiser Materials and other content, data, or materials you provide, post, or transmit to us; (iv) your infringement or misappropriation of any third party’s intellectual property rights.

8.2 We reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate with us in the defense of such matter.

8.3 Your total liability hereunder shall not exceed the total amount of Fees paid by you to us hereunder during twelve (12) months preceding the claim, except in cases of gross negligence or willful misconduct, fraud, breach of your confidentiality obligations, infringement or misappropriation of intellectual property rights, or where such limitation is not permitted by applicable law.

9. Limitation of Liability

9.1 We shall not be liable to you for any lost profits, lost business opportunities, lost data, or special, incidental, or indirect damages regardless of the form of action or theory of liability, even if we knew or should have known that such damages were possible. Our liability for direct damages shall not exceed the total amount of Fees paid by you to us during twelve (12) months preceding the claim, except in cases of gross negligence or willful misconduct, fraud, or where such limitation is not permitted by applicable law.

10. Force Majeure

10.1 If any event or circumstance, whether or not foreseeable, that was outside our control, such as strikes, technical disruptions or delays by subcontractors, (a “Force Majeure Event”) prevents us from providing the services hereunder, that inability to comply will not constitute breach, and we shall not be liable for compensating you in case the services are delayed or cannot be provided or displayed partly or fully due to such Force Majeure Events.

11. Termination

11.1 We shall have the right to immediately terminate any IO if you breach any of your material obligations under these Terms, and such breach is not cured within 15 days of notice by us specifying such breach.

11.2 Upon termination or expiry of any IO, all rights and obligations under these Terms will end, except that Fees accrued as of the date of termination, if any, all interest thereon, and costs of collection must be paid.

12. Cancellation

12.1 You may cancel a Campaign latest two weeks prior to the start of the Campaign by written notification to us. If you request to cancel a Campaign later, you may be charged for costs that have accrued up until your cancellation request has been processed.

12.2 Wolt has a right to remove a Campaign from the Wolt Platform at any time for any or no reason.

13. Governing Law and Dispute Resolution

13.1 These Terms shall be governed by and construed according to the laws of the country of incorporation of the Wolt entity providing the Ads for Brands service to you, without regard to its principles of conflicts of laws.

13.2 Any dispute, controversy or claim arising out of or relating to these Terms, or the breach, termination or validity thereof, shall be finally settled by arbitration in accordance with the Rules of Arbitration of the International Chamber of Commerce. The number of arbitrators shall be one.

Last updated by Wolt: November 3, 2025