Wolt Merchant Admin Portal Terms and Conditions for Self-Serve Campaigns
You as Wolt’s Merchant Partner accept these Wolt Merchant Admin Portal Terms and Conditions for Self-Serve Campaigns (“Campaign Terms”) by clicking to create a campaign in the Merchant Admin Portal with the available self-serve tools (“Portal”). You represent and warrant that you have the authority to bind the Merchant to these Campaign Terms.
These Campaign Terms are part of your Service Agreement with Wolt concerning your presence on the Wolt marketplace platform as a Merchant (“Main Agreement”) and govern the use of the online advertising self-serve tools that Wolt makes available to you within the Portal.
1. Self-serve Campaigns
a. Wolt may offer various options for promotional campaigns in the Portal for the Partner to choose from, such as Free Delivery, Order Value Discount, Buy X Get Y and Ads campaigns. The campaigns are intended to be purchased by the Partner from Wolt by using self-serve tools made available to the Partner for the purpose of promoting the Partner’s offering on the Wolt platform.
b. Different campaign options that are available to you are presented and described within the Portal and these General Terms. Wolt may modify or discontinue the Portal and campaign options at any time.
c. To place an order for a campaign (“Order”), you will select the type of campaign you want to purchase and fill in the required data fields indicated in the Portal, such as your campaign budget and start and end dates (collectively, “Input”). You are responsible for checking the correctness of your Input. Only authorized representatives of each Merchant shall place Orders for campaigns in the Portal.
d. Before placing an Order, Wolt will display a preview of how the campaign will look like on the Wolt platform. You are solely responsible for checking the preview and for ensuring that the campaign complies with applicable laws and regulations of your country.
e. Wolt does not guarantee or make any representations as to the performance or quality of or results that may be obtained from campaigns. Any recommendations given in the Portal do not guarantee results. Any estimates provided by Wolt in the Portal are only estimates. Any average numbers presented in the Portal are only averages and do not represent actual results to be achieved.
f. Submitting a campaign in the Portal and confirming these Campaign Terms constitutes a binding agreement between you and Wolt.
2. Terms applicable to specific campaigns
a. Free delivery.
When placing an Order for a free delivery campaign, you will be paying for Users’ delivery fees in accordance with your Order and Input for the Order.
Wolt has a right to charge service fees, surcharge fees and other fees from a User in connection with their delivery order irrespective of Orders for free delivery campaigns.
b. Order Value and Item (Buy X get Y) Discounts.
When placing an Order for an Order Value or Item (Buy X get Y) Discount campaign, you will be paying for discounts applied to User’s orders of your products in accordance with your Order and Input for the Order.
Discounts will not be applied on any kind of fees such as service or surcharge fees.
In Order Value Discount campaigns, the discount defined in your Order may be applied to the entire product selection of the venue covered by the campaign depending on which products the User purchases. You are solely responsible for ensuring that your products subject to an Order Value or Item Discount campaign can be sold with a discount.
c. Ads.
When placing an Order for an Ads campaign, your venue(s) covered by the campaign are likely to receive more prominent visibility in various listings on Wolt. Your Ad placement and visibility on Wolt will depend on both the amount of your bid for the Ads Order and your relevance to the User, relevance consisting of e.g. your location compared to the User’s location and the User’s purchase history. Wolt does not guarantee any specific visibility.
The bid you select in your Order will be the maximum amount you will pay for an order generated through your Ads campaign. Wolt will not notify you on the result of your bid in an auction for a campaign.
Wolt applies a minimum bid per each Ads campaign, referred to as the floor bid, which is the minimum amount that you will pay for an order generated through your Ads campaign. Wolt retains the right to unilaterally set and change the floor bid. The amount of the applicable floor bid is visible in the Portal.
Wolt will charge you only for Ads that lead to orders by Users. However note that Wolt will apply a seven-day post-click attribution to Ads, meaning that if a User has clicked on an Ad and makes a purchase during seven days following that click, Wolt will make an Ads charge for that Order.
Wolt will include a consumer-facing disclosure on Ads stating that the Ad is paid or sponsored. The form and text of such disclosure shall be determined by Wolt, however you are responsible for notifying Wolt in case you believe your Ad should include a different or additional disclosures.
3. Payments and taxes
a. Merchant will pay the fees set forth in the applicable Order (the “Fees”). The Fees will be calculated based on Wolt’s backend tracking mechanisms and the billing criteria applicable to the Order as set out in the Portal. Any reference to “risk-free” in the Portal means that you will only pay for a campaign when it leads to a User order on Wolt covered by the campaign.
b. In case you have set a maximum budget as part of your Input for Free Delivery, Buy x Get Y or Order Value Discounts campaigns, Wolt may exceed the budget at your cost to fulfill an individual User order subject to the campaign that is placed at a moment of time when the budget is close to running out.
c. When creating an Ads campaign, you will be asked to select a weekly budget. This weekly budget is divided by seven into daily budgets during the course of a week. As your Ads campaign may not reach your budget each day or week, Wolt may temporarily exceed your budget, provided that your daily budget is not exceeded by more than twice your daily budget, and your total budget for one calendar month (or the lifetime of the campaign, whichever is shorter) is not exceeded.
d. Merchant agrees that its payment of the applicable Fees for an Order will be made by deduction from amounts owed to Merchant by Wolt in connection with Wolt’s payouts under the Main Agreement. The timing of these deductions will be the same as for payouts defined under the Main Agreement and deductions can thus occur already during a campaign.
e. VAT will be added to the Fees in accordance with applicable laws.
4. Cancellation
a. You may cancel a campaign at any time in the Portal. However, if you request to cancel a campaign after a campaign has begun, you may be charged for Fees that accrue after your cancellation request but before the campaign has been removed from the Wolt platform.
b. Wolt has a right to reject or remove a campaign from the Wolt platform at any time.
5. Reporting
a. Wolt may provide you with information related to or generated in connection with your campaigns through the Portal (“Campaign Data”). Your use of Campaign Data is subject to the Main Agreement, including any provisions covering confidentiality or privacy, and the following restrictions: You may use Campaign Data solely (a) to plan and manage campaigns through the Portal, and (b) to evaluate the performance of campaigns for your internal purposes. You may use and disclose Campaign Data only as expressly permitted herein, and you will not, and will not permit any of your affiliates, contractors, or agents to use or disclose Campaign Data in any other way or for any other purpose, including for purposes of (i) retargeting a User or device, (ii) creating, supplementing, or appending to a profile of a User or device, or (iii) identifying any User or device. Notwithstanding the foregoing, you may disclose Campaign Data to the extent required to comply with a valid and binding court order, law, or direction by a governmental or regulatory agency; provided, you must notify Wolt prior to any such disclosure. All Campaign Data is Wolt’s exclusive property and confidential information of Wolt.
6. Indemnification
a. In addition to any indemnification obligations in the Main Agreement, Merchant will defend, indemnify and hold harmless Wolt from and against any and all claims, liabilities, damages, losses, costs, fees (including reasonable attorneys’ fees), and expenses relating to any third-party claims arising out of or related to your Orders for campaigns, Inputs or any breach of these Campaign Terms by Merchant.
7. Other terms
a. For any relevant subject matters not covered by these Campaign Terms, the terms and conditions of the Main Agreement shall apply.
b. If there’s any conflict between these Campaign Terms and the Main Agreement, these Campaign Terms will prevail.
c. Wolt retains the right to unilaterally change these Campaign Terms. Wolt shall notify Merchants of any material changes to the Campaign Terms at least 15 days in advance either in the Portal or by email.
Last updated by Wolt: 30 January 2024